Book promotion musings, thoughts, ideas, and comments by Stacey J. Miller, Book Publicist, of S. J. Miller Communications. Email bookpromotion@gmail.com for more information about our services.
Monday, February 11, 2013
A book promotion "don't do"
There are some things you shouldn't do for book promotion. Here's a question that just came to me, via email, from a "prospective book publicity client":
Hello Dear,
I am an author who is currently working on a book and I wonder if you offer a service where you buy 500 -100 copies of a book to increase the sales rank of an author?
Kind Regards
XXXXXX [I have masked the name of the author to protect his/her identity)
Because of the odd language, I suspected that one of two things is true about the sender of the email. Either the email was written by someone for whom English isn't a first language, or the author isn't playing with a full set of Legos. Or, perhaps, both of those things are true.
Anyway, here is the reply I fired off to the author:
In a word, no. I don't engage in practices I consider unethical.
Stacey Miller
S. J. Miller Communications
www.bookpr.com
*sighing* I know we all want to sell books, and our ranking in online bookstores does matter. However, there's a way to promote books, and then there are book promotion ploys to avoid. Hiring a book promotion specialist to purchase books from a bookstore (a traditional bookstore or an online bookstore) is, plain and simply, a dishonest practice, and this book publicist would never even consider it.
Hopefully, no book publicist would.
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