Is 50 Years Too Late for Book Promotion?

Is 50 years too long to wait after an event to publish your story and hope to get some book promotion? Well, not if you've waited 50 years to talk about the affair you had with President John F. Kennedy while you were a White House intern, apparently. Check out just some of the national book promotion opportunities that Mimi Alford's new book, Once Upon a Secret: My Affair with President John F. Kennedy and Its Aftermath, has received. Here's the story on CNN, and here it is on NBC's "Today Show."

And this is just the beginning.

Mimi Alford will be all over the media, promoting her new book, and she'll be given these book publicity 50 years after her lover's death because she was in the right place at the right time -- doing the wrong thing.

When the book sales that result from the book promotion blitz that accompanies Mimi Alford's new book are in, she might just feel that doing exactly the wrong thing was exactly the right book -- from a book promotion perspective.