Thursday, July 01, 2010

The tougher road to book promotion.

No one ever said garnering book promotion opportunities was easy. But there's a challenging road to book publicity success, and then there's a far tougher road.

Jacquelyn Mitchard, author of Oprah's first book club pick, The Deep End of the Ocean, took the tougher road -- but not intentionally. According to, Mitchard has lost "all her money" in a Ponzi scheme (she's not a victim of Bernard Madoff but, rather, another alleged creep).

The good news for Jackie: she's just made's "most intriguing people" page. That's a wonderful book promotion opportunity, isn't it? The bad news for Jackie: she's just made's "most intriguing people" page in an item that says Jackie is now looking for a job so she can support her family.

Ouch. Jobs are good, and so are the (hopefully) regular paychecks that accompany them. Book promotion is awesome, too...but not this way. No, Jackie. No. Not this way.

No comments: