Thursday, May 27, 2010

Does John Grisham need another book promotion opportunity?

Does John Grisham need another book promotion opportunity? Maybe not, but that doesn't mean he turned down a book promotion opportunity when NBC's "Today Show" offered him one. Grisham appeared on "Today Show" yesterday to promote his new (and his first) children's book, Theodore Boone: Kid Lawyer which is about a 13-year-old who gives legal advice to his friends.

Grisham's "Today Show" appearance made me want to buy a copy of Theodore Boone: Kid Lawyer. I probably would have wanted a copy of the book, anyway, since I'm a Grisham fan from way back and an avid reader of children's books.

But I wasn't aware of John Grisham's new book until I happened to catch his "Today Show" appearance. So, even for Grisham, book publicity opportunities are valuable -- in this case, the "Today Show" appearance was valuable for Grisham's publisher and his agent, for Grisham himself, for his book publicist (who gets the credit for booking him on the "Today Show") and for all of his fans. Oh, yeah. And I'll bet it was also valuable to the "Today Show" itself -- what show's ratings wouldn't skyrocket with an appearance from an author of Grisham's stature and popularity?

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