Monday, March 01, 2010

How to minimize book promotion campaign frustrations.

Here's book promotion frustration #101. A client just emailed me because her publisher's in-house publicist scheduled a radio show interview for this afternoon, and the radio show producer didn't call. My client cancelled other appointments to free herself up for this book promotion opportunity. I emailed her the following:

Your experience isn't unusual. Radio producers (and hosts) usually mean well, but they can easily get sidetracked. I always try to get the radio's studio line when I'm booking an interview, and I assume that, -- 3 out of 5 times -- the author will have to use it. When the publicist you're working with gives you a studio line, hold onto it. Then, if you don't hear from the radio producer a minute or two before your scheduled appointment, call that studio line. Explain who you are, and you should be connected to the host or, at least, you'll be able to reschedule the interview (and you'll be in a favorable position to reschedule the interview on your terms!).

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