Book promotion is also what you do for other writers.

As a book publicist, I'm biased enough to believe that book promotion describes what we do for my clients: the television, radio, and print interview opportunities that come my clients' way, the book reviews we garner, the blog and web site mentions we facilitate, the articles we publish, the press releases we disseminate, and so forth. I rarely think of book promotion as something authors can do for other authors, but a wonderful blog entry by Lisa Romeo reminds me that if you want to receive book publicity opportunities then it's always a good idea to provide support for other authors (and publishers): buying their books, attending their book signings and other events, joining (and participating in) their social networks, and doing whatever else you can think of to bring visibility to others.

Lisa Romeo, who teaches writing classes and wears a whole lot of other publishing industry hats besides, works hard to promote the books of other authors because it's the right thing to do. She hopes that, when she publishes her own book, the authors she's helped will remember her example and provide her with their support. But, even if she never publishes book (although I'm strongly hoping she will!), Lisa will still feel good about supporting authors because that makes her a solid and respected citizen of the literary community.

The challenge is for everyone else in the book publishing community to live up to the example Lisa Romeo sets. Can we do it? I know that I'm inspired to do just that.