Friday, February 19, 2010

From the NYT bestseller list to jail.

Have you heard about Kevin Trudeau's book, The Weight Loss Cure? Trudeau, whom CNN.com describes as a "TV pitchman," is the author of Natural Cures "They" Don't Want You to Know About, Debt Cures: "They" Don't Want You to Know About, and The Weight Loss Cure: "They" Don't Want You to Know About. His books have been on the New York Times bestseller list. But because Trudeau's integrity has been called into question, and because he seems to have found himself in a conflict with Judge Robert Gettleman (it seems that Trudeau stands accused of writing an unhelpful book and then rallying his readers to flood the judge's inbox with emails that support Trudeau and his diet book), Trudeau may be headed to jail.

Trudeau may serve a prison sentence and incur a huge fine as a consequence of his actions, but there's one positive thing this book publicist would say about him. If authors and publishers need any extra incentive to always conduct book promotion campaigns with integrity, and to always make honesty the first priority of a book publicity effort, then Trudeau is it.

Kevin Trudeau had achieved the dream of every author and every publisher.

And now he'll pay for it.

And he more than deserves to pay for it, according to the reports I've seen.

No comments: