Wednesday, January 06, 2010

Kirkus is back, and just in time for your book promotion campaign.

Well, Kirkus is back. Kirkus, as you know, announced in December 2009 that it would cease publication, but now both the New York Times and Publishers Weekly have announced that Kirkus is still seeking galleys -- so maybe it's not dead after all (or, at least, not yet). According to Managing Editor Eric Liebetrau, another company is in the process of acquiring Kirkus -- perhaps in time for your book promotion campaign.

No one wants to see a magazine fold, and news that Kirkus's demise was especially troubling to authors, publishers, book publicists, and other publishing industry professionals because book review outlets (if you discount online book review outlets such as blogs and online bookstores) have seriously contracted during the past few years. No one who cares about book promotion wanted to lose yet another venue for potential media exposure.

So it looks as though Kirkus may be with us for awhile longer, if we're lucky. Cross your fingers, everyone, and hope that the news is a good omen for 2010.

No comments: