What's new in book promotion strategies?

What's new in book promotion strategies? Here's something that's really new, and I wanted to share it with you.

Tate Publishing has created and produced book promotion-oriented I-Phone applications that have just been approved by Apple. Tate Publishing & Enterprises' President Ryan Tate explains that there will be a "GottaKnow" application for each book that Tate publishes, and that application will include book excerpts, blogs, buying links, and more. In effect, each author will have a mini Web site that's been created especially for the I-Phone.

Although I haven't seen the "GottaKnow" I-Phone application -- I've only read about it on Ryan Tate's blog -- I'm sold on the idea and wish a similar product were being made available for all authors (I'm assuming that Tate Publishing is only making "GottaKnow" I-Phone applications available to its own authors) who wanted one.

Way to go, Tate Publishing. You've set an example for everyone who is involved in Web 2.0 book marketing and book promotion. I can't wait to see what you do next. I know it will be something innovative, creative, cutting edge, appealing, and highly effective!