It's morbid, but true. A fool-proof way to getting media coverage of your book is to do what Paul Newman did: live a heroic life, win the admiration of billions of people, and then pass away suddenly (well, suddenly for those of us who couldn't bring ourselves to believe that cancer would ever dare to mess with such a beloved, strong, and unutterably generous person). Do all those things, and your books, too, will win the book promotion that Newman's books are receiving.
Here's a Los Angeles Times article about the books that Newman either wrote, or that revolve around him. You bet: book sales are poised to soar, economically difficult times notwithstanding.
Full disclosure: This book publicist just snagged a vintage copy of Newman's Own Cookbook. Okay. I'm human. I loved the man, and I've bought his products to support his causes whenever I could (and I'm gratified to learn that Newman's charitable foundation will continue, even though the man now lives on only on film and in the hearts and memoriess of those who loved him). Here's an Asssociatd Press story that promises Newman's Own legacy will continue, and another story from MSNBC.com on the same topic -- so I'd say we can have faith that Paul Newman's legacy will endure. I hope we can all celebrate Newman's life by trying to follow his example of unselfishness and compassion.
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