Wednesday, May 07, 2008

Perfect Book Promotion Pitches

If you send out a lot of book promotion pitches, the way that I do, then you write for a tough audience: the media. In fact, if the editors and writers of top magazines and newspapers are on your media contact list, then you are writing for the toughest -- and, potentially, the most critical -- audience imaginable. A press kit (and that term now includes traditional press kits as well as online, digital press kits) is not the place to demonstrate your confusion about grammar, spelling, or word usage. Even casual emails to the media -- surprise! -- have to be cogent, correct, cohesive, and clear.

It's easy to write perfectly, all the time, if you're a well-programmed software program -- but I've never met an author, publisher, or book publicist who falls into that category. Alas. The second-best way to create book promotion pitches that enhance your credibility, rather than encourage recipients to roll their eyes and shake their heads, is to look up anything of which you're unsure.

I've just found a great online resource, and I want to share it with everyone who's in the midst of a book promotion campaign. In fact, I want to share it with everyone on the planet! Note: The site doesn't charge users, and even if it ever starts to charge users, the owners aren't paying me a referral fee. My enthusiasm comes not from the potential to profit from this referral but, rather, from my deep and abiding love of the English language. Check out this link:

Why? I'm glad you asked. On Bartleby's Web site, you'll find searchable copies of Fowler's The King's English (yes, it's British, but still); The Elements of Style; the American Heritage® Book of English Usage, Bartlett's Familiar Quotations, and more.

Finding this site has made my day. It's also eliminated my last excuse for getting anything wrong, ever, in any of my outbound book promotion pitches.

It's also, potentially, addictive. Note to clients: Don't worry, I'm bookmarking the site now and won't click it on again until after hours. I can do it! I can do it!

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