Thursday, May 15, 2008

And speaking of social networking...

How funny! I was just blogging about social networking and the fact that Facebook (and other social networking sites) are rendering Oprah (and other traditional media venues) irrelevant for the under-25 crowd. And now I read an article on a ZDnet blog that announces Comcast's acquisition of Plaxo.

Which means (says the social-networking savvy book publicist) that a cable television giant has just melded its world with that of a social network. By extension, that may mean that, in the not-so-distant future, any TV show that you (or members of the millennium generation) are watching may have to compete with on-air updates, invitations, pokes, messages, and who-knows-what-else from their online social networking buddies.

Think about it. You've finally scored a national TV show appearance. You've even enticed a wider audience than your specific target audience to the airing of that TV show. It's the perfect, dream-come-true book promotion opportunity. And then -- SLAM! -- your appearance is interrupted by special bulletins from Plaxo members across the globe who must, must let other Plaxo users know about the date they had last night or an upcoming exam or....

It's a vastly different world out there for those of who promote books. Ready? Get set? Learn!

No comments: