Monday, March 31, 2008

Here Today, Gone Tomorrow

One of the responsibilities of a book publicist -- or of anyone who's organizing a book promotion campaign -- is to keep abreast of changes in the media. Producers, editors, and hosts come and go, and keeping up with those changes can be disheartening (as when Don Imus lands another on-air gig) or puzzling (as when Kathie Lee Gifford is hired to be part of the "Today Show" team).

Kathie Lee Gifford? The fluffy co-host of "Live with Regis and Kathie Lee?" The perky half of morning television's fluffiest, perkiest show ever? On the "Today Show?"

I'm puzzled. What could Kathie Lee Gifford bring to a news program that includes -- but doesn't focus on -- lighter features?

Well, like everyone else who promotes books, I'll find out soon, I suppose. Stay tuned....

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