Monday, February 11, 2008

Are printed galleys a thing of the past?

Well, no. You still have to print galleys if you want such industry publications as "Publishers Weekly" and "Library Journal" to consider reviewing your book. But will that always be the case?

Maybe not.

According to an article in PW Daily, Rosetta Solutions is now providing a service called netGalley that might one day render printed ARCs and galleys obselete. For now, "Publishers Weekly" is using netGalley to capture such information as press materials and promotional plans, when publishers and authors submit their books for review.

But it sounds as though stage two of netGalley -- eliminating that short print run of galleys and sending the advance review media a digital copy of galleys -- is just around the corner. That's good news for those of us who love the thought of saving trees and postage even as we increase our efficiency. But it's bad news for those publishers and authors (and book publicists) who have been slow to adapt to the online world, or who just don't want to see how the Internet relates to book promotion.

Bob Dylan was right. The times, they are a'changing. And now would be a really good time to commit to moving forward with those changes so that, at the very least, you're still in the publishing game five years down the road.

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