Monday, January 07, 2008

Mixed news for Morton.

The buzz about Andrew Morton's new book, Tom Cruise: An Unauthorized Biograph, is both good news and bad news for Andrew Morton (not to mention for Tom Cruise and his family members). The good news for Morton is that, yes, the public is interested in Tom Cruise. He'll probably sell a lot of books, too, given all the book promotion opportunities Morton has received. Here's an example of one less-than-enthusiastic article about the book.

Now for the bad news: the amount of book publicity that Morton's book has garnered far outweighs the enthusiasm, and the respect, that the media is showing for the book and its author. How many authors would trade their media attention (or even their lack of media attention) for comments such as "the author knows he can’t back up many of the book’s claims," "a variety of other issues in the book involve clear inconsistencies or falsehoods," and "at best, Morton’s book is a best-of collection of Cruise rumors?" Not I, says this book publicist...and I'll bet my book promotion clients feel the same way.

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