Monday, December 31, 2007

It is what it is -- and other worn-out phrases to avoid using in 2008.

On behalf of readers everywhere, this book publicist urges authors to read this Reuters article (posted on before typing a single keystroke in 2008: ‘Perfect storm’ of cliches make bad English list: University targets 'surge' of words and phrases that deserve to be banned .

Okay, maybe a book that's loaded with tired old phrases such as "it is what it is" and "at the end of the day" can still enjoy terrific book promotion opportunities in the new year. But please, authors: when you're working on your next title, give your readers a break. Resolve that, in 2008, it won't be what it doesn't have to be, or even, it might not be what it should have been but probably won't be ... because of one too many cliches.

Yes. It's still the holiday season, and this book publicist is in avery silly holiday mood. But do read the Reuters article, when you have a chance...and do resolve to enjoy the new year safely and in good health. A productive and successful 2008 for all, filled with limitless book promotion opportunities!

No comments: