Monday, September 03, 2007

Book Promotion via Blog Tours

Do you want some quick and easy visibility for your book? Ask bloggers to provide it.

Yes, blog tours represent a book promotion opportunity that most authors, publishers, and book publicists have known about for awhile. But now blog tours have made it into the mainstream press. The New York Times published an article about Amy Cohen's blog tour for her book, The Late Bloomer’s Revolution.

A Times-reading colleague sent me a link to this article and asked, "Yes, but how do they do this?"

It isn't rocket science. To arrange a blog tour, you contact bloggers and request that they review your book (or publish a Q&A, or that they come up with their own idea for featuring your book). How do you find bloggers? Use a blog search engine. Technorati's blog search engine gets all the press, but I prefer Google's. Make a list of prospects, draft your pitch, and then start making those overtures.

Arranging a blog tour isn't as easy as, say, buying a media list, and sending out your media kit and book to everyone on it. There don't seem to be an prefabricated list of bloggers who might participate in blog tours. There hardly could be, given the fact that most books would need to be promoted on blogs that are narrowly focused on a particular topic and reach small numbers of highly targeted readers.

Nonetheless, arranging a blog tour is worthwhile. Even the New York Times says so!

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