Book Promotion via Social Networking Sites

Are social networking sites part of a 2007 book promotion campaign? Sounds reasonable. Everyone who's anyone has a MySpace account.

I say that with the confidence and glee of someone who has just set up a MySpace account. Visit it at by clicking here.

Granted, I'm not so hot at HTML manipulation, but I figure that I'm educable. More importantly, I do understand the concept of real-world networking and am starting to see how it might carry over into the avenue of real-world book publicity.

Okay, so everyone who's launching a book promotion campaign still wants to be a guest on "Oprah." But isn't it reasonable for every author to want to find readers online? And if joining social networks such as MySpace are going to make the book promotion task easier, than isn't it reasonable to start making social networking part of every book publicity campaign?

I think so. But, then again, I'm still learning.