Book Promotion by Novel Giveaway

Something very cool is happening in Australia. according to an article in the Courier Mail, here's what's going on.

To promote book sales, and for the sake of encouraging people to read, an organization called Books Alive paid Monica McInerney to write a novel. Her book, which is called Odd One Out, will be given for free to consumers who buy any of fifty books that are featured in the Books Alive Great Read Guide.

What a great book promotion opportunity for McInerney! And the fifty other lucky authors benefit from book publicity, too.

And I'm thinking: this isn't such a bad deal for consumers.

Okay. So we're not doing something like this to promote book sales and to support authors and publishers in the States ... why?