Thursday, February 02, 2006

Punxsutawney Phil Is in the News This Morning

Why aren't you? Well, for one thing, you're not a groundhog, and he is. Secondly, you can't predict the weather, and he can. (Well, okay, he can't predict the weather, either, but he's conned a lot of otherwise clever humans into believing he can.)

Also, another reason that Punxsutawney Phil in the news this morning is because his schtick ties directly into a holiday: Groundhog Day. Now, if you'd written a book about Groundhog Day, or if you could find a Groundhog Day angle to your book, then you'd undoubtedly be in the news this morning, too.

Groundhog Day books are scarce, and tie-ins to Groundhog Day are tough to conjure up. So perhaps you'd best look ahead to Valentine's Day. (It isn't too late to pitch producers and editors on your Valentine's Day angle.)

And next year, who knows? Perhaps you'll figure out how to turn Groundhog Day into a boon for your book promotion campaign.

Happy Groundhog Day, and don't blame Punxsutawney Phil too much if we have to endure another six weeks of winter weather. He knows not what he does when he sees his shadow and burrows back into his hole to hide.

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